Revenue diagnostics and execution systems for digital media businesses.
I help publishers figure out where revenue is breaking down and fix the systems behind it.
If any of this sounds familiar, we should talk.
Forecasts stop lining up across teams. Pricing decisions feel reactive. Sales, ops, and finance are working from different assumptions. Revenue feels harder to predict month to month.
These are usually system problems, not people problems.
Most engagements begin with a focused session to identify what's actually breaking down.
Book a sessionI work with digital publishers when revenue stops behaving the way it should.
My role is to diagnose where the breakdown is, isolate the real constraint, and help fix it without unnecessary disruption.
Most engagements begin with a short diagnostic to create clarity before changes are made.
The diagnostic typically points to one or more of the following areas.
A focused review of pricing, forecasting, workflows, and decision logic to identify where revenue systems are breaking down.
Fixing pricing, deal logic, and execution issues so margin and yield behave more predictably across direct and programmatic revenue.
Aligning sales, ops, and finance around the same numbers. Improving planning, forecasting, and day to day execution.
Hands on support across ad tech, CRM, OMS, and planning workflows. Automation where it removes friction and improves clarity.
Not every engagement includes all of the above.
Nearly two decades leading revenue operations inside the largest digital publishers.
Experience at
Most recently: VP of Revenue Operations, Penske Media Corporation
My work today focuses on pricing, revenue operations, and execution systems. I use automation where it improves outcomes, but the goal is always the same. Clearer decisions, cleaner execution, and revenue teams that can trust their numbers.
If revenue is getting harder to explain or teams are no longer aligned on why numbers look the way they do, we should talk.
Clients include
Working with publishers, platforms, startups, and investment firms on revenue strategy, pricing systems, and operations.
Most work begins with a short diagnostic to create clarity before any fixes are made.